Creating a website

Most customers will expect to be able to find your business on the internet. Whether you are selling your products online, or simply want to provide some information about your business and your contact details, having a website is almost essential.

It's a good idea to think about what you hope to achieve with your website before you start creating one. Researching your competitors' websites can help you get a clear idea of what may work best for you.

To create a website, you need to follow 4 basic steps.

Useful tips for creating a website

• Think about what your customers want to know, not just what you want to tell them.

• Use professionals to help you. An unprofessional website can potentially put customers off.

• Update your website regularly, especially if you include information about your prices.

• Make sure your contact details are correct and easy for your customers to find.

• Promote your website in your marketing material and include it on your business cards.

• Find out how you can make your website easy for search engines, such as Google, to find. This is called search engine optimisation (SEO). A web developer can help you with SEO for your website.